We are proud to continue as an official partner of Helsinki Pride for the sixth year in a row. As a Support Partner, we are donating 10,000 euros to help further Helsinki Pride’s human rights work.

The 2025 theme of Helsinki Pride, Pride Without Borders, shines a light on the voices of LGBTQ+ migrants. According to Helsinki Pride Executive Director Annu Kemppainen, the theme is a timely reminder that human rights are not a given – they require ongoing attention and active defence.

We wish you a colourful Pride Week, during which we proudly and loudly stand up for the rights of the rainbow community – not just this week but beyond!

Illustration by Antti Kekki

Living a life that reflects who you are starts with a home that does the same – now’s the perfect time to make sure your surroundings match your dreams, with nearly all of our products at 15% off until the end of the day.