Serpentine Gallery artistic director Hans Ulrich Obrist, who will judge this year's architecture entries, is looking for work that has a lasting impact.
"Enzo Mari always told me that when he created a project he wanted it to last for at least 100 years and beyond," said Obrist.
"Select your best work and explain it carefully and simply," said acclaimed graphic designer and Pentagram principal Paula Scher (above), who sits on the design jury. "I'm looking for great ideas beautifully executed."
"My advice would be to keep things simple and honest," said Lore Group's creative director, Jacu Strauss, who will judge the interiors category. "Highlight the bigger objectives of each project and how the details contributed to that overall vision."
Read more advice from this year's judges ›