Remembering Donald Campbell’s historic 403.1 mph run. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Bluebird | 1964 Donald Campbell | Collector's Edition Poster

WHEN BLUEBIRD
BROKE THE BARRIER

Donald Campbell. Lake Eyre. 403.1 mph. A defining moment in the pursuit of speed.

On July 17, 1964, Donald Campbell made motoring history on the salt flats of Lake Eyre, Australia.

At the wheel of the gas-turbine-powered Bluebird-Proteus CN7, he recorded an average speed of 403.1 mph over the measured mile—becoming the first person to break the 400 mph barrier in a wheel-driven vehicle.

A feat measured in seconds. A legacy that has endured for decades.

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Bluebird | 1964 Donald Campbell | Collector's Edition Poster

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403 PIECES FOR 403 MPH

Created to honour Campbell’s historic achievement, the Bluebird Collector’s Edition is limited to just 403 pieces, reflecting the speed that entered the record books.

Recreated from scratch using advanced 3D modelling, the artwork features a distinctive gold-pressed layer and is produced as a high-quality offset print on premium heavyweight paper.

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Bluebird | 1964 Donald Campbell | Collector's Edition Poster

A moment that lasted seconds.

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A legacy still moving at full speed.

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WHEN BLUEBIRDBROKE THE BARRIER

WHEN BLUEBIRD
BROKE THE BARRIER